This project seeks to explore new market opportunities for an Edu-tech company that has launched a new educational software. COVID'19, for instance, disrupted the education sector in many ways, and made it necessary to look beyond conventional ways providing education. E-Campus is looking for possible ways it can make its new software useful in this 'new era'. The brilliant minds behind this project are working on coming up with strategies that will increase awareness of the e-campus platform and increase its subscription.
The goal of the project is to help improve students' learning ability and their passing rate which is in line with SDG 4 (Quality Education).
Solution statement
Come up with strategies that will increase awareness of the e-campus platform and increase its subscription.
Project Objectives
Getting more people to know about e-campus
Targeting consulting firms for customer referrals
Increase number of subscribers by 5%
Improve digital marketing strategies of e-campus
Team members
NAME: Simathe Laura Hounnankan,
PROFILE
Student at Ashesi University, class of 2024. Beninese, studying Business Administration at Ashesi University. Passionate about graphic design, art, social media and digital marketing. Hobbies are drawing, watching japanese animation. I want to be a polyglot. I am interested in topic such as women empowerment and environmental sustainability.
NAME: Selina Oduro.
PROFILE
Business Administration major. Class of 2024 at Ashesi University. Ghanaian. My interests are in Accounting and Finance. My hobbies are learning languages and singing. I also like to volunteer. I am also passionate about the topic of Poverty in Africa and its eradication.
NAME: Bernd Opoku-Boadu
PROFILE
I’m a Computer Science Major in the Class of 2024 at Ashesi. I am interested in programming, anime, driving and currently into reading fiction books.
NAME: GISLAINE MAYAP KENGNE
PROFILE
Mechanical Engineering major, class of 2025 at Ashesi University. She finds interest in industrial robots. Gislaine is a Cameroonian passionate about creating impact in her community, graphic designs, fashion, and taking part in to achieving the a SDG 4(Quality Education).
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