Ashesi Design Lab, in partnership with WOWZI and the Ashesi Entrepreneurship Centre organized a session that sought to enlighten students about the digital age and the opportunities that exist in the social media space today. The event, which was an interactive session with Mike Otieno, who is the founder of WOWZI Labs, took place in the hive on the 1st of January 2022.
The event was aimed at helping the students know ; how to even establish an audience on social media, how to attract the right audience, how to find a way to merge or grow their business on social media, how to get their most from their social media following and how to unlock opportunities in the social media space.
The session was mainly led by Mike Otieno who gave a history of how he was able to build an influencer platform that raised $3.2 million funding in a year and a half. He also went ahead to give a brief overview on the company. He stated that the company was located in Kenya and that it was planning to open multiple branches all over Africa. He also gave an brief description on what the company does; which was basically advertising through social media.
He also played a couple of interesting videos that were made by WOWZI Labs and gave a chance for those in the audience to inquire more on the topic as he answered each question from the members in the audience.
At the end of the session, he called upon interested applicants who would like to participate in the Ashesi meme day and other following events that the Lab would organize. Interested students submitted their names and their contacts.
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